Dark Horse Media was incorporated in 1996 by partners Linda Fahey and Julie Davey, whose 54 years combined marketing experience led them to the conclusion that they could deliver better ad campaigns that drive results, without costing the client a small fortune. Client success has led to company growth – we put our clients first, and the rest just follows.
Linda Fahey
Experience: Over 29 years of marketing experience
Specialty: Linda’s insights have helped hundreds of companies strategically position themselves, and back up that position through their marketing campaigns. As the liaison between your company and the agency, Linda is a hard worker who is available to you for meetings, brainstorming and problem-solving. She does it all well…and manages to be a mom and a competitive cyclist in between when not working 24/7.
Favorite Thing About What I Do: Experiencing that moment when the client can’t believe how busy they are due to the campaign’s success.
Julie Davey
Experience: 25 years of marketing / advertising experience
Specialty: Since 1989, Julie has planned, negotiated and placed massive quantities of media throughout the U.S.; over $150 million in Southern Arizona. This level of expertise gives you an advantage over the competition. Putting your schedule into quantifiable, everyday terms is her specialty. So if you want to truly understand what it all means, and why your schedule is designed as it is, you’ve come to the right place. When not working, Julie can also be found negotiating mountain trails, hiking with her husband, two children, and Boston terrier.
Favorite Thing About What I Do: Growing businesses’ success and profits, watching them expand and flourish; it’s analogous to raising my children to be healthy, happy and strong.
Jean Johnson
With 12 years experience at Dark Horse Media, Jean knows everything there is to know about co-op, how to ensure seamless systems for perfect order confirmations, and how to accommodate the custom billing needs of every client.
Favorite Thing About What I Do: Negotiating with the media on a client’s behalf and acquire lower rates and added value. The other side of me likes to work with numbers and balance everything out.
Squirrel Rippley
Squirrel brought her colorful personality and high energy to Dark Horse Media over ten years ago. She has an extraordinary mind for details, which makes her a highly effective production coordinator, dealing with the ordering and management of creative materials, deadlines and traffic. Quiz her about a spot title from five years ago and be amazed.
Favorite Thing About What I Do: The people; I interface with the clients and the creative team to generate incredible ads for television, radio, print, billboards and internet.
Odette Felix
The youngest member of our team, Odette joined us three years ago. She assists in media buying processes, traffic, makegood management and press release materials. In all likelihood, Odette is first person you speak when you call our office. She is also fluent in both English and Spanish, a boon for bilingual campaigns and proofing in dual languages.
Favorite Thing about What I Do: Translating ads from English to Spanish is my favorite thing to do, I also love it when I submit PR articles and our client gets great coverage.